Bud Light Party Favors was the mobile application arm of the mobile program for the Bud Light Party Cruise. The application is an opportunity for Bud Light to continue to provide value to the participants of Bud Light Party Cruise as well as outside consumers. The application promotes viral marketing of the Bud Light Brand by putting the brand on peoples’ phones.

The Bud Light Party Favors Application included four widgets: a Barfinder, a Pick Up Line Generator, a Not-It Game and Card Game. These four widgets provided users with Branded Entertainment as well as the ability to find places that serve Bud Light.

This application, which Ondeego took from concept to completion in two weeks, allowed conference attendees to manage their schedules, register for sessions, and receive SMS notifications from Orange. The Scheduler provided Orange a valuable way to connect with conference attendees and make their conference experiences more enjoyable. This application was one of the first to use the new Orange SMS API and Ondeego showcased it to the mobile developer community.

The Ondeego Travel Translator was built as a branded application for the Olympics. It is an English-to-Chinese phrase book for the mobile phone. It allows users to translate important phrases (e.g. “I need a taxi”) and communicate with non-English speakers quickly and without embarrassing pronunciation problems. Simply click, translate, and show the large Chinese characters to a native speaker and they’ll be able to tell you where to go or what to do. Connectivity is not required, so users will not incur large roaming data charges and can use the translator everywhere. Each use brings a branded experience to the user and brand exposure to anyone who sees the application.