Three Ways the Nexus One Will Change Enterprise Mobility
This month Google began selling the Nexus One. While a new Android phone with a beautiful OLED screen and 1 ghz+ chipset is certainly exciting, the Nexus One will bring about some changes in how we deal with smartphones in the enterprise.
1. The Way We Buy Phones Will Change
Traditionally, mobile phones have been sold through carrier-branded stores (in the United States), and sold into enterprises by either a) OEM sales teams (from RIM or Apple, for example), or b) came with you carrier contract. Google's decision to sell the Nexus One is a bold new decision.
Carriers are getting further decoupled from value chain, and are acting more as a utility provider than a channel/customer-owner. Expect telecom carriers as a whole to become more like ISPs over the next 5 years, and less like the phone companies they are today.
2. Google and Microsoft Compete for the Enterprise
Windows Mobile has done reasonably well in the enterprise. At last tally, there's something like 10 million Windows Mobile Phones in the US, mostly in the enterprise. Windows Mobile has made its way in the enterprise by natively integrating with Microsoft Exchange and other Microsoft products (ActiveDirectory, Office, System Center, etc) that are omnipresent.
Between Android and Google's substantial affront to Microsoft's Exchange business with Google Apps, expect Google to move beyond the consumer market and into the enterprise, challenging Microsoft on their home turf. While predicting who will win is fully beyond me, when great companies compete, even better products emerge. Google will be challenged to deliver more whole products, while Microsoft will be challenged around usability and competing with Google's incredibly low prices.
3. IT Consumerizes Even Further
The Consumerization of IT is one of our favorite causes here at Ondeego, and the Nexus One further moves the enterprise in that direction. Back in 2005, Gartner said that the Consumerization of IT will be the largest trend of the next decade.
Now, end users have incredibly cheap access to great technology. They take this technology and bring it into the enterprise - like BlackBerries, salesforce.com, and now iPhones - and then this great new tool rapidly becomes a management nightmare. The IT tools of the future will be end-user accessible and IT manageable.
1. The Way We Buy Phones Will Change
Traditionally, mobile phones have been sold through carrier-branded stores (in the United States), and sold into enterprises by either a) OEM sales teams (from RIM or Apple, for example), or b) came with you carrier contract. Google's decision to sell the Nexus One is a bold new decision.
Carriers are getting further decoupled from value chain, and are acting more as a utility provider than a channel/customer-owner. Expect telecom carriers as a whole to become more like ISPs over the next 5 years, and less like the phone companies they are today.
2. Google and Microsoft Compete for the Enterprise
Windows Mobile has done reasonably well in the enterprise. At last tally, there's something like 10 million Windows Mobile Phones in the US, mostly in the enterprise. Windows Mobile has made its way in the enterprise by natively integrating with Microsoft Exchange and other Microsoft products (ActiveDirectory, Office, System Center, etc) that are omnipresent.
Between Android and Google's substantial affront to Microsoft's Exchange business with Google Apps, expect Google to move beyond the consumer market and into the enterprise, challenging Microsoft on their home turf. While predicting who will win is fully beyond me, when great companies compete, even better products emerge. Google will be challenged to deliver more whole products, while Microsoft will be challenged around usability and competing with Google's incredibly low prices.
3. IT Consumerizes Even Further
The Consumerization of IT is one of our favorite causes here at Ondeego, and the Nexus One further moves the enterprise in that direction. Back in 2005, Gartner said that the Consumerization of IT will be the largest trend of the next decade.
Now, end users have incredibly cheap access to great technology. They take this technology and bring it into the enterprise - like BlackBerries, salesforce.com, and now iPhones - and then this great new tool rapidly becomes a management nightmare. The IT tools of the future will be end-user accessible and IT manageable.
Labels: android, mobile enterprise, procurement