Great Article on Mobile App Strategy

I saw this article on mobile application strategy in Mobile Marketer today, and it's great.

Applications Integral Part of Mobile Marketing Strategy

A mobile application is a tactic in mobile marketing strategy. An app by itself will not solve all of your problems, nor will people magically discover it. However, a mobile app is one of the deepest, stickiest way a brand can connect with consumers. The Weather Channel example in the article is particularly interesting. It shows that for services that consumers engage with regularly - weekly or more often - a mobile app is generally a better play than a WAP site.

Flurry: Analytics for Mobile Apps

Flurry: Mobile Analytics Provider

I was recommended Flurry (http://www.flurry.com) by one of our friends at Trend Mobility (http://www.trendmobility.com). Flurry is a really cool mobile analytics service that works across almost all platforms (just like Ondeego's applications). With just one snippet of code, you get close to real-time analytics and insights about your app and how it gets used. It's like Google Analytics for mobile – you even get pretty graphs in flash on your analytics page. Cool product, responsive team – a good thing, all in all. If you’re a mobile app developer looking for insights into consumer behavior, or a brand seeking to understand who actually uses your app, it might be the piece you need.

(Disclosure: We use Flurry to track some of our applications. )